tag:blogger.com,1999:blog-11020805666108151832012-02-16T09:55:00.528-08:00Gamba Cromática.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.comBlogger91100tag:blogger.com,1999:blog-1102080566610815183.post-16953290013536466952010-05-27T01:58:00.000-07:002010-05-27T02:00:25.058-07:00Analizando publicidad IIEste es un anuncio del 1999, de Pipas Facundo:<br /><div><object style="width:420px;height:297px"><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100527085331-6254b439e1794f7e90485a7162a432c1&docName=barca_-_pipas_facundo&username=ElanioAzul&loadingInfoText=Barca&et=1274947213438&er=36"><param name="allowfullscreen" value="true"><param name="menu" value="false"><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:420px;height:297px" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100527085331-6254b439e1794f7e90485a7162a432c1&docName=barca_-_pipas_facundo&username=ElanioAzul&loadingInfoText=Barca&et=1274947213438&er=36"></embed></object><div style="width:420px;text-align:left;"><a href="http://issuu.com/ElanioAzul/docs/barca_-_pipas_facundo?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=publicidad" target="_blank">More publicidad</a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-1695329001353646695?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-50178597277198924712010-05-27T01:56:00.000-07:002010-05-27T01:57:34.472-07:00Analizando publicidad IEste es un anuncio del 2001, de Maggi:<br /><div><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" quality="high" scale="noscale" salign="l" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100527085519-3657ab458b4347dfbc687b16b50beabc&docName=eredones_-_maggi&username=ElanioAzul&loadingInfoText=Edredones&et=1274946967524&er=88" style="width:420px;height:297px" name="flashticker" align="middle"></embed><div style="width:420px;text-align:left;"><a href="http://issuu.com/ElanioAzul/docs/eredones_-_maggi?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=publicidad" target="_blank">More publicidad</a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-5017859727719892471?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-56958702793921915152010-05-14T01:49:00.000-07:002010-05-14T02:03:00.261-07:00ContrapublicidadSegún la Wikipedia:<br />La <b>contrapublicidad</b> es una crítica de la publicidad<span style="text-decoration: underline;"></span> realizada mediante la alteración de los contenidos de sus mensajes. En inglés se conoce con el nombre de <b>subvertising</b>, resultado de la fusión de las palabras <i>subvert</i> (subvertir) y <i>advertising</i> (publicidad). De este juego de palabras se entiende que la contrapublicidad consiste en subvertir, es decir, trastornar, revolver y destruir la publicidad. La contrapublicidad se apodera de las técnicas publicitarias para invertir los significados de los mensajes comerciales.<br /> <br /> -> http://es.wikipedia.org/wiki/Contrapublicidad<br /><br /><br /><br />Después de esto, unos ejemplos de contrapublicidad para clase:<br /><br /><br /><br />- Contrapublicidad de Barbie:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_g783ZYCDRKI/S-0PNlghP0I/AAAAAAAAAEU/zg8IZBGXXzc/s1600/contra+barbie.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 225px; height: 320px;" src="http://3.bp.blogspot.com/_g783ZYCDRKI/S-0PNlghP0I/AAAAAAAAAEU/zg8IZBGXXzc/s320/contra+barbie.jpg" alt="" id="BLOGGER_PHOTO_ID_5471045848406245186" border="0" /></a><br /><br />- Contrapublicidad de Lamborghini:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_g783ZYCDRKI/S-0QLmwyR9I/AAAAAAAAAEc/X1mWV4epE50/s1600/contra+murcielago.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 258px; height: 320px;" src="http://4.bp.blogspot.com/_g783ZYCDRKI/S-0QLmwyR9I/AAAAAAAAAEc/X1mWV4epE50/s320/contra+murcielago.jpg" alt="" id="BLOGGER_PHOTO_ID_5471046913894795218" border="0" /></a><br /><br />- Contrapublicidad de Apple:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_g783ZYCDRKI/S-0QcSIPMZI/AAAAAAAAAEk/ZsOIQpooCUc/s1600/contra+Iphone.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 213px; height: 320px;" src="http://4.bp.blogspot.com/_g783ZYCDRKI/S-0QcSIPMZI/AAAAAAAAAEk/ZsOIQpooCUc/s320/contra+Iphone.jpg" alt="" id="BLOGGER_PHOTO_ID_5471047200413790610" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-5695870279392191515?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-12206887107528515812010-05-05T09:02:00.000-07:002010-05-05T09:03:06.131-07:00Contrapublicidad - ADBUSTERS<div><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" quality="high" scale="noscale" salign="l" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100505155941-20f5b820f178487c91b6defc3f8069f5&docName=adbusters&username=ElanioAzul&loadingInfoText=Adbusters&et=1273075312635&er=91" style="width:420px;height:148px" name="flashticker" align="middle"></embed><div style="width:420px;text-align:left;"><a href="http://issuu.com/ElanioAzul/docs/adbusters?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=publicidad" target="_blank">More publicidad</a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-1220688710752851581?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-70707344209885589092010-04-22T02:53:00.000-07:002010-04-22T03:08:50.342-07:00Estrategias de mercadillo<embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" quality="high" scale="noscale" salign="l" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100422095732-fcbd3dab080747a7a3a40493f25ca9e3&docName=estategias_de_mercadillo&username=ElanioAzul&loadingInfoText=Estrategias%20de%20mercadillo&et=1271894862438&er=47" style="width:420px;height:210px" name="flashticker" align="middle"></embed><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-7070734420988558909?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-2983918004310074482010-04-22T01:59:00.000-07:002010-04-22T02:50:26.736-07:00La publicidad no está para educarResumen para clase de un artículo de El País:<br />http://www.elpais.com/articulo/sociedad/publicidad/educar/elpepisoc/20080915elpepisoc_1/Tes<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_g783ZYCDRKI/S9Ab18X0pzI/AAAAAAAAAEM/cF5sk1YWyuw/s1600/-1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 162px;" src="http://2.bp.blogspot.com/_g783ZYCDRKI/S9Ab18X0pzI/AAAAAAAAAEM/cF5sk1YWyuw/s320/-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5462896961553475378" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_g783ZYCDRKI/S9AbA72DsEI/AAAAAAAAAEE/vnxeNTGWzBA/s1600/Sin+t%C3%ADtulo-1.jpg"><br /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-298391800431007448?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-58138535981992254412010-04-15T10:50:00.000-07:002010-04-15T11:04:13.770-07:00¿Para qué sirve la publicidad?La publicidad sirve para:<br /><br />- Vender y obtener beneficio<br />- Crear deseos hacia los productos<br />- Crear clientes<br />- Mejorar la imagen de una empresa<br />- Destacar tu empresa de la competencia<br />- Posicionarse en el mercado<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-5813853598199225441?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-11612945767646487922010-04-15T10:30:00.000-07:002010-04-15T10:49:33.377-07:00Clases de publicidad 2<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_g783ZYCDRKI/S8dRiP-DPgI/AAAAAAAAAD8/nG_xJr9ZeYo/s1600/cocacolaemocional.jpg"><br /></a>Publicidad Racional:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_g783ZYCDRKI/S8dREYPYEeI/AAAAAAAAADk/XZWAPnSeg_Y/s1600/cocacolo+racional.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 98px;" src="http://3.bp.blogspot.com/_g783ZYCDRKI/S8dREYPYEeI/AAAAAAAAADk/XZWAPnSeg_Y/s320/cocacolo+racional.jpg" alt="" id="BLOGGER_PHOTO_ID_5460422208878285282" border="0" /></a><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_g783ZYCDRKI/S8dRNdoi6GI/AAAAAAAAADs/_2ZNeJ1NBi0/s1600/iphone+racional.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 226px; height: 320px;" src="http://1.bp.blogspot.com/_g783ZYCDRKI/S8dRNdoi6GI/AAAAAAAAADs/_2ZNeJ1NBi0/s320/iphone+racional.jpg" alt="" id="BLOGGER_PHOTO_ID_5460422364944853090" border="0" /></a><br /><br />Publicidad Emocional:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_g783ZYCDRKI/S8dRZxT7JyI/AAAAAAAAAD0/y-NQpYLVknU/s1600/iphone+emocional.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="http://4.bp.blogspot.com/_g783ZYCDRKI/S8dRZxT7JyI/AAAAAAAAAD0/y-NQpYLVknU/s320/iphone+emocional.jpg" alt="" id="BLOGGER_PHOTO_ID_5460422576385500962" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_g783ZYCDRKI/S8dRiP-DPgI/AAAAAAAAAD8/nG_xJr9ZeYo/s1600/cocacolaemocional.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 299px;" src="http://1.bp.blogspot.com/_g783ZYCDRKI/S8dRiP-DPgI/AAAAAAAAAD8/nG_xJr9ZeYo/s320/cocacolaemocional.jpg" alt="" id="BLOGGER_PHOTO_ID_5460422722054209026" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-1161294576764648792?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0tag:blogger.com,1999:blog-1102080566610815183.post-34669110533931035482010-03-04T03:19:00.000-08:002010-03-04T03:26:27.234-08:00Clases de publicidadPublicidad pasiva:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_g783ZYCDRKI/S4-YTj6-9iI/AAAAAAAAADE/oSPX2XV7N6o/s1600-h/pasiva.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 235px;" src="http://2.bp.blogspot.com/_g783ZYCDRKI/S4-YTj6-9iI/AAAAAAAAADE/oSPX2XV7N6o/s320/pasiva.jpg" alt="" id="BLOGGER_PHOTO_ID_5444737936341792290" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_g783ZYCDRKI/S4-YYUwdKmI/AAAAAAAAADM/6Z3D3gEVf6Y/s1600-h/pasiva+2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 226px;" src="http://4.bp.blogspot.com/_g783ZYCDRKI/S4-YYUwdKmI/AAAAAAAAADM/6Z3D3gEVf6Y/s320/pasiva+2.jpg" alt="" id="BLOGGER_PHOTO_ID_5444738018170448482" border="0" /></a>Pubicidad agresiva:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_g783ZYCDRKI/S4-YmlHGPtI/AAAAAAAAADU/gSERRkEdecc/s1600-h/agresiva.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 178px;" src="http://2.bp.blogspot.com/_g783ZYCDRKI/S4-YmlHGPtI/AAAAAAAAADU/gSERRkEdecc/s320/agresiva.jpg" alt="" id="BLOGGER_PHOTO_ID_5444738263078551250" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_g783ZYCDRKI/S4-YwmgEAUI/AAAAAAAAADc/8fz4QEUcqXM/s1600-h/agresiva+2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 229px;" src="http://4.bp.blogspot.com/_g783ZYCDRKI/S4-YwmgEAUI/AAAAAAAAADc/8fz4QEUcqXM/s320/agresiva+2.jpg" alt="" id="BLOGGER_PHOTO_ID_5444738435250389314" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1102080566610815183-3466911053393103548?l=gambacromatica.blogspot.com' alt='' /></div>.................................http://www.blogger.com/profile/16572000930126332070noreply@blogger.com0